Robin Gibbs is a Principal with MedX3, specializing in medical marketing and sales strategy.  

Robin has spent over 25 years in the clinical diagnostics and medical device industry. She brings over 15 years of successful medical sales and sales management, as well as extensive experience in innovative clinical marketing, clinician education, product integration and branding for medical devices. In executive marketing roles for companies up to $800M in revenue, she has directed world-wide branding strategies, designed and executed state-of-the-art clinical education programs and led multi-functional teams through extensive strategic planning and marketing program execution. Her direct experience with the complexity of healthcare delivery systems and effective clinical education has lead to outstanding collaborative partnerships with leading physicians and healthcare organizations .

Robin holds a B.S. in Microbiology from the University of Georgia and has professional affiliations with the American Society of Microbiology, the Biomedical Marketing Association, the American Marketing Association and CTSNet, an information and educational organization for Cardiac and Thoracic surgeons. She participated for several years as a mentor for the MBA program at the University of California, Irvine. Robin’s most recent corporate role was as a VP of Global Franchise Management for Edwards Lifesciences. Prior to Edwards, she held various Director positions with Baxter Healthcare and sales and sales management positions with Baxter Healthcare and American Hospital Supply.

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